Branding in a Competitive Marketplace.

Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing bran...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baisya, Rajat K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : SAGE Publications, 2013.
Temas:
Branding (Marketing)
Brand name products.
Strategic planning.
Stratégie de marque.
Produits de marque.
Planification stratégique.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products
Strategic planning
Acceso en línea:Texto completo
Descripción
Sumario:Branding in a Competitive Marketplace discusses core issues in brand management-the concept of brand, its value, and its strategic management. It also covers brand extension, brand positioning, brand acquisition, and brand valuation and divestment as well as new models for successfully managing brands in a competitive business environment.
Descripción Física:1 online resource (263 pages)
ISBN:9788132117506
8132117506

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