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Discourse in and through the media : recontextualizing and reconceptualizing expert discourse (1).
This book is a result of the 2013 CLAVIER Conference held in Modena in November 2013, and includes a selection of the papers presented on that occasion. As the title suggests, this volume encourages cross-generic and cross-disciplinary investigations, in order to advocate integrated approaches to th...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Cambridge Scholars Publis,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Table of Contents; Preface; Discourse In and Through the Media; Section I: New Media and New Multimodal Environments for Knowledge Dissemination; Section II: Disseminating Scholarly Knowledge; Section III: Knowledge Dissemination from Institutions to Lay Audience; Section IV: New Media in Corporate Communication; Section V: Empowering the Audience; A Digital Mob in the Ivory Tower?; Exploring the Hypermodal Communication of Academic Knowledge beyond Generic Structures; Talking Science; Comparison as a Mode if Re-Conceptualization in Popularization.
- "These Data Support the Provocative View That ... "Public Apologies and Media Evaluations; Facebook.com/WhiteHouse; Digital Vividness; Social Media in Corporate Communication; From Corporate Websites to Consumer Blogs; "I'm Not an Expert"; Knowledge Dissemination Online; From Usage Guides to Wikipedia.