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Creating a brand identity : a guide for designers /
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identitie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 9781780679808 |q Electronic book (EPUB format) | ||
| 020 | |a 1780679807 |q Electronic book (EPUB format) | ||
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| 037 | |a 9781780679808 |b Hachette UK | ||
| 050 | 4 | |a HF5415.1255 |b .S54 2016eb | |
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| 082 | 0 | 4 | |a 658.827 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Slade, Catharine, |e author. | |
| 245 | 1 | 0 | |a Creating a brand identity : |b a guide for designers / |c Catharine Slade-Brooking. |
| 264 | 1 | |a London : |b Laurence King Publishing, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (160 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture -- why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines. | |
| 505 | 8 | |a Appealing to the sensesBrand architecture; Brand families; Internal and external branding; Branding terminology; Standing out from the crowd; Unique selling point (USP); Semiotics; Exercise: Brand analysis; Case study: Apple Mac; Semiotic toolbox; Case study: Milka chocolate; Naming brands; Exercise: Creating a mood board; The use of emotion; Brand personality; Target marketing and brand positioning; Brand revolutions; Cultural branding; Rebranding; Case study: Lucozade; Trend forecasting and analysis; Brand failures; Brand ethics; Why use a design process?; How does the design process work? | |
| 505 | 8 | |a The stages of the design processThe design team; The creative process; The design process in the academic environment; Exercise: Student exercises; Why do we need to research?; Research methods; Researching the audience; The use of social media in research; Case study: Procter and Gamble; Visual research boards; Excercise: Designing a consumer profile board; Other forms of research; Defining the USP; Market sector analysis; Product category analysis; Competitor brand analysis; Exercise: Conducting a simple competitor brand analysis; Analyzing the brand environment; Case study: Fazer Cafe. | |
| 505 | 8 | |a Future forecastingAnalysis of data and interpreting opportunities; Exercise: Designing visual analysis boards; Brand creation strategies; Research and analysis in an educational setting; Inspiration; The big idea; Visualizing and analyzing inspiration; Initial concept ideas; Organizing your source material; Choosing the best concept; Exercise: How to develop an assessment strategy; Final refinements; Presentation materials; Designing effective communication boards; Digital versus print presentations; The client presentation; Testing the final brand identity; Design development. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Trademarks |x Design. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque |x Publicité. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Graphic design. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Brand name products |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Trademarks |x Design |2 fast | |
| 758 | |i has work: |a Creating a brand identity (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGHGdj8kWtCHQKm9gqqTpd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Slade, Catharine. |t Creating a brand identity. |d London : Laurence King Publishing, 2016 |z 9781780675626 |w (OCoLC)941071249 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4536969 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37581460 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4536969 | ||
| 938 | |a EBSCOhost |b EBSC |n 1234833 | ||
| 938 | |a YBP Library Services |b YANK |n 12984313 | ||
| 938 | |a Internet Archive |b INAR |n creatingbrandide0000slad | ||
| 994 | |a 92 |b IZTAP | ||