Marketing performance : how marketers drive profitable growth /

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A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perrey, Jesko (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, 2016.
Temas:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Acceso en línea:Texto completo
Descripción
Sumario:A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781119278290
1119278295
9781119278382
1119278384
1119278333
9781119278337

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