Communication of politics : cross-cultural theory building in the practice of public relations and political marketing /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Newman, Bruce I. (Editor ), Verčič, Dejan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2016.
Temas:
Communication in politics > United States.
Communication in politics > Great Britain.
Communication in politics > Slovenia.
Campaign management > United States.
Campaign management > Great Britain.
Campaign management > Slovenia.
Communication politique > États-Unis.
Communication politique > Grande-Bretagne.
Communication politique > Slovénie.
Campagnes électorales > Gestion > États-Unis.
Campagnes électorales > Gestion > Grande-Bretagne.
Campagnes électorales > Gestion > Slovénie.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Campaign management
Communication in politics
Great Britain
Slovenia
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History.
  • Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index.

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