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Framing farming : communication strategies for animal rights /
Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition \'for going the extra mile to produce books of excellence in every aspect.\' The book was...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Rodopi,
2014.
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| Colección: | Critical animal studies ;
2. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Framing Farming: Communication Strategies for Animal Rights; Table of Contents; List of Images; Foreword; Author's perspective and background; Acknowledgements; Dedication; Chapter 1: Introduction; Themes and Theses in This Book; The Unique Contributions of This Book; Social Significance of Vegetarianism & Animal Rights; The Structure and Content of This Book; Word Choice; PART I OVERVIEW OF ANIMAL RIGHTS, VEGETARIANISM, AND COMMUNICATION; Chapter 2: Ethical Views on Animals as Fellows & as Food; Development of Animal Activism in the United States; Western Thought on Other Animals.
- Western Vegetarian EthicsHuman Eating Habits; Chapter 3: Activist Communication Strategy & Debates; Communication and the Social Construction of Reality; Strategies for Social Movement Organizations; Ideological Framing Debates in U.S. Social Movements; Ideological Framing Debates in the Animal Rights Movement; Distinctions between Animal Rights and Animal Welfare; Framing around Incremental Abolition Goals; Farmed Animal Framing Debates in the Animal Rights Movement; Framing of Vegetarianism; PART II HOW U.S. ANIMAL RIGHTS ORGANIZATIONS FRAME FOOD CAMPAIGN MESSAGES.
- Chapter 4: Defining Problems & Culprits, Proposing SolutionsAnimal Rights Organizations in My Study Sample; People for the Ethical Treatment of Animals (PETA); Farm Sanctuary; Farm Animal Rights Movement (FARM); Compassion Over Killing (COK); Vegan Outreach; Descriptive Findings From my Study of Activist Framing; Framing Problems; Framing Solutions; Summary of Findings; My Evaluation of Activist Framing in Context of Animal Rights; A Vegan Solution as a Fit with Problematizing Agribusiness's Existence Not its Cruelty.
- Making a Commodification Problem Frame (of All Animal Farming) Fit a Vegan SolutionThe Problem Frame of Killing as a Fit for the Solution Frame of Veganism; Problematizing a Meat-Based-Diet's Harm to Humans, the Environment, and Wild Animals; Problem Frames and Their Relation to the Value of Moral Integrity; Chapter 5: Appealing to Values
- Constructing a Caring Vegan Identity; Appeals Made to Altruistic Values; Appeals Made to Idealistic Values; Appeals Made to Personal Wellbeing Values; My Evaluation of the Implications of Values-Based Appeals.
- Chapter 6: Appealing to Altruism or Self-Interest?Animal-Centered Versus Anthropocentric Appeals; Anthropocentric Altruism; Environmental Messages, Both Altruistic and Self-Interested; Mental Health & Morality: How Self-Interest Overlaps with Altruism; My Analysis: In Support of Promoting Animal-Centered Altruism; Chapter 7: How Movement Leaders Explain Their Strategic Choices; What They Had to Say; Justifications for Choosing Animal-Centered vs Anthropocentric Appeals; Animal-Centered Messages; My Assessment of Decision-Making Choices in Strategic Communication.