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Framing farming : communication strategies for animal rights /
Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition \'for going the extra mile to produce books of excellence in every aspect.\' The book was...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Rodopi,
2014.
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| Colección: | Critical animal studies ;
2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Freeman, Carrie P. |4 aut | |
| 245 | 1 | 0 | |a Framing farming : |b communication strategies for animal rights / |c Carrie P. Freeman. |
| 264 | 1 | |a Amsterdam : |b Rodopi, |c 2014. | |
| 264 | 4 | |c Ã2014 | |
| 300 | |a 1 online resource (290 pagina's) : |b illustraties | ||
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| 490 | 1 | |a Critical animal studies, [ISSN 2212-4950] ; |v 2 | |
| 504 | |a Met index, literatuuropgave. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Framing Farming: Communication Strategies for Animal Rights; Table of Contents; List of Images; Foreword; Author's perspective and background; Acknowledgements; Dedication; Chapter 1: Introduction; Themes and Theses in This Book; The Unique Contributions of This Book; Social Significance of Vegetarianism & Animal Rights; The Structure and Content of This Book; Word Choice; PART I OVERVIEW OF ANIMAL RIGHTS, VEGETARIANISM, AND COMMUNICATION; Chapter 2: Ethical Views on Animals as Fellows & as Food; Development of Animal Activism in the United States; Western Thought on Other Animals. | |
| 505 | 8 | |a Western Vegetarian EthicsHuman Eating Habits; Chapter 3: Activist Communication Strategy & Debates; Communication and the Social Construction of Reality; Strategies for Social Movement Organizations; Ideological Framing Debates in U.S. Social Movements; Ideological Framing Debates in the Animal Rights Movement; Distinctions between Animal Rights and Animal Welfare; Framing around Incremental Abolition Goals; Farmed Animal Framing Debates in the Animal Rights Movement; Framing of Vegetarianism; PART II HOW U.S. ANIMAL RIGHTS ORGANIZATIONS FRAME FOOD CAMPAIGN MESSAGES. | |
| 505 | 8 | |a Chapter 4: Defining Problems & Culprits, Proposing SolutionsAnimal Rights Organizations in My Study Sample; People for the Ethical Treatment of Animals (PETA); Farm Sanctuary; Farm Animal Rights Movement (FARM); Compassion Over Killing (COK); Vegan Outreach; Descriptive Findings From my Study of Activist Framing; Framing Problems; Framing Solutions; Summary of Findings; My Evaluation of Activist Framing in Context of Animal Rights; A Vegan Solution as a Fit with Problematizing Agribusiness's Existence Not its Cruelty. | |
| 505 | 8 | |a Making a Commodification Problem Frame (of All Animal Farming) Fit a Vegan SolutionThe Problem Frame of Killing as a Fit for the Solution Frame of Veganism; Problematizing a Meat-Based-Diet's Harm to Humans, the Environment, and Wild Animals; Problem Frames and Their Relation to the Value of Moral Integrity; Chapter 5: Appealing to Values -- Constructing a Caring Vegan Identity; Appeals Made to Altruistic Values; Appeals Made to Idealistic Values; Appeals Made to Personal Wellbeing Values; My Evaluation of the Implications of Values-Based Appeals. | |
| 505 | 8 | |a Chapter 6: Appealing to Altruism or Self-Interest?Animal-Centered Versus Anthropocentric Appeals; Anthropocentric Altruism; Environmental Messages, Both Altruistic and Self-Interested; Mental Health & Morality: How Self-Interest Overlaps with Altruism; My Analysis: In Support of Promoting Animal-Centered Altruism; Chapter 7: How Movement Leaders Explain Their Strategic Choices; What They Had to Say; Justifications for Choosing Animal-Centered vs Anthropocentric Appeals; Animal-Centered Messages; My Assessment of Decision-Making Choices in Strategic Communication. | |
| 520 | |a Finalist of the 2016 National Indie Excellence Book Awards in the Social/Political Change Category! This award honors outstanding books from smaller or independent publishers that deserve recognition \'for going the extra mile to produce books of excellence in every aspect.\' The book was originally published by Rodopi and acquired by Brill in January 2014. To what extent should animal rights activists promote animal rights when attempting to persuade meat-lovers to stop eating animals? Contributing to a classic social movement framing debate, Freeman examines the animal rights movementĐÅÅs struggles over whether to construct farming campaign messages based more on utility (emphasizing animal welfare, reform and reduction, and human self-interest) or ideology (emphasizing animal rights and abolition). Freeman prioritizes the latter, ĐÅīdeological authenticity, ĐÅÅ to promote a needed transformation in worldviews and human animal identity, not just behaviors. This would mean framing ĐÅḡo vegĐÅÅ messages not only around compassion, but also around principles of ecology, liberty, and justice, convincing people ĐÅītĐÅÅs not fair to farm anyoneĐÅÅ. Through a unique frame analysis of vegan campaign materials (from websites, to videos, to bumper stickers) at five prominent U.S. animal rights organizations, and interviews with their leaders, including Ingrid Newkirk and Gene Baur, Freeman answers questions, such as: How is the movement defining core problems and solutions regarding animal farming and fishing? To which values are activists appealing? Why have movement leaders made these visual and rhetorical strategic choices ĐÅÅ such as deciding between appealing to human self-interest, environmentalism, or altruism? To what extent is the animal rights movement actually challenging speciesist discrimination and the human/animal dualism? Appealing to both scholars and activists, Framing Farming distinctively offers practical strategic guidance while remaining grounded in animal ethics and communication theory. It not only describes what 21st century animal rights campaigns are communicating, it also prescribes recommendations for what they should communicate to remain culturally resonant while promoting needed long-term social transformation away from using animals as resources. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Animal rights. | |
| 650 | 2 | |a Animal Rights | |
| 650 | 6 | |a Animaux |x Droits. | |
| 650 | 7 | |a PHILOSOPHY |x Ethics & Moral Philosophy. |2 bisacsh | |
| 650 | 7 | |a Animal rights |2 fast | |
| 758 | |i has work: |a Framing farming (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXPXYt96XmVVdQCdbx7M8C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 830 | 0 | |a Critical animal studies ; |v 2. |x 2212-4950 |w (NL-LeOCL)338006680 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4514116 |z Texto completo |
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