Fundraising for social change /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Klein, Kim (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2016]
Edición:Seventh edition.
Temas:
Fund raising > United States.
Nonprofit organizations > United States > Finance.
Collecte de fonds > États-Unis.
Associations sans but lucratif > États-Unis > Finances.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
SOCIAL SCIENCE > Human Services.
Fund raising
Nonprofit organizations > Finance
Spendensammlung
Nonprofit-Organisation
Finanzierung
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What's new, what's hot, what's over, what's not. Nonprofits and the money they raise ; Creating a fundraising philosophy ; Be clear about what the money will do ; What you have to understand to begin fundraising ; The importance of a good board of directors
  • Ask them, thank them, ask them again. Financial needs and fundraising strategies ; Thank before you bank ; Getting comfortable with asking ; Ask a real prospect ; How to ask ; Strengthening relationships by creating categories of donors
  • Strategies for acquisition and retention. Multi-channel fundraising ; What successful mass appeals have in common ; Direct mail ; Online fundraising ; Using the telephone ; Special events ; Establishing voluntary fees for service ; Door-to-door and street canvassing ; Opportunistic fundraising
  • Inviting current donors to make bigger gifts. Building major donor programs ; Setting up and maintaining recurring donor programs ; Legacy giving ; Setting up an endowment
  • Using a campaign strategy for raising large amounts of money. What all large campaigns have in common ; Raising money for capital ; Endowment campaigns ; Conducting feasibility studies
  • Budgeting and planning. Developing a budget ; Creating a fundraising plan ; The perennial question of clean and dirty money ; What to do in case of financial trouble
  • Fundraising management. Infrastructure for fundraising ; Hiring a development director ; Using a consultant, coach, mentor, or trainer ; Dealing with anxiety
  • You the fundraiser. Know what you need to know ; Working with your executive director ; Working with volunteers ; When you encounter ethical dilemmas
  • Special circumstances. Raising money in rural communities ; Fundraising for a coalition ; When no one is paid ; When you are just starting out.

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