Sustainable growth in global markets : strategic choices and managerial implications /

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Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rajagopal, 1957- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Temas:
International trade.
International business enterprises > Management.
Strategic planning.
Commerce international.
Entreprises multinationales > Gestion.
Planification stratégique.
Sales & marketing.
Business strategy.
Organizational theory & behaviour.
International economics.
Research & development management.
Business & management.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
International business enterprises > Management
International trade
Strategic planning
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