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Sustainable growth in global markets : strategic choices and managerial implications /
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 0 | |a Rajagopal, |d 1957- |e author. | |
| 245 | 1 | 0 | |a Sustainable growth in global markets : |b strategic choices and managerial implications / |c Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico and Visiting Professor, Boston University, Boston, MA). |
| 264 | 1 | |a Houndmills, Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2016. | |
| 300 | |a 1 online resource | ||
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| 588 | 0 | |a Vendor-supplied metadata. | |
| 504 | |a Includes bibliographical references (pages 308-317) and index. | ||
| 520 | |a Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change. | ||
| 505 | 0 | |a Cover; Contents; List of Figures and Tables; Foreword; Preface; Acknowledgments; About the Author; Part I: Mapping Market Scenarios; 1 Understanding International Business; 2 International Finance; 3 Economic and Cultural Dynamics; 4 Political and Legal Factors; Part II: Preparing Destination Markets; 5 Market Research and Organizational Design; 6 Internal and External Fit; 7 Segmentation, Targeting, and Positioning; Part III: Developing Functional Strategies; 8 Product Strategies; 9 International Pricing and Distribution Strategies; 10 Promotion Strategies; Notes; References; Index. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a International trade. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business strategy. |2 bicssc | |
| 650 | 7 | |a Organizational theory & behaviour. |2 bicssc | |
| 650 | 7 | |a International economics. |2 bicssc | |
| 650 | 7 | |a Research & development management. |2 bicssc | |
| 650 | 7 | |a Business & management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Sustainable growth in global markets (Text) |1 https://id.oclc.org/worldcat/entity/E39PD34mbbMfvDHM3FX6gY6fqP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rajagopal, 1957- |t Sustainable growth in global markets. |d Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016 |z 9781137525932 |w (DLC) 2015027264 |w (OCoLC)941874665 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4720005 |z Texto completo |
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