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Sustainable growth in global markets : strategic choices and managerial implications /
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value throug...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references (pages 308-317) and index. |
| ISBN: | 9781137525956 1137525959 1137525932 9781137525932 |