Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago....

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Smith, Kerry, 1963- (Autor), Hanover, Dan, 1973- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, [2016]
Temas:
Target marketing.
Branding (Marketing)
Cibles (Marketing)
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Target marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of the experience
  • The psychology of engagement
  • Developing an experiential strategy
  • Anatomy of an experiential marketing campaign
  • Digital plus live
  • Experience design
  • Proving performance and measurement
  • The 10 habits of highly experiential brands
  • The vocabulary of experiences
  • Converting to an experience brand.

Ejemplares similares