Cargando…
Start with the future and work back : a heritage management manifesto /
"At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve em...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Maryland :
Hamilton Books,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Copyright; Table of Contents; Foreword; Introduction; Chapter 1
- Start With the Future and Work Back; Chapter 2
- A Storehouse for Storytelling; Chapter 3
- Know Thyself; Chapter 4
- Seeing is Believing; Chapter 5
- How to Tell a Meaningful Story; Chapter 6
- The Power of StoryARC; Chapter 7
- Authenticity Sells; Acknowledgments; Index