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|a 945874130
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|a 9783959343688
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|a 658.8/72/0943
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|a UAMI
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|a Garzotto, Marta,
|e author.
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| 245 |
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|a Social media marketing :
|b entwicklung von marketingstrategien fur unternehmen /
|c Marta Garzotto.
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| 264 |
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|a Hamburg :
|b Diplomica Verlag GmbH,
|c 2016.
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| 300 |
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|a 1 online resource (iv, 71 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Online resource; title from PDF title page (EBSCO, viewed July 28, 2016).
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|a Includes bibliographical references (pages 63-68).
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|a Social Media Marketing. Entwicklung von Marketingstrategien für Unternehmen; Inhaltsverzeichnis; 1.2 Zieldefinition; 1.3 Vorgehensweise; 2 Soziale Medien; 2.1 Definition von Social Media; 2.2 Soziale Interaktionen der Social Media; 3 Soziale Medien im Unternehmen; 3.1 Soziale Medien-Nutzung in deutschen Unternehmen; 3.2 Charakterisierung der Anwendungsklassen; 3.3 Social Media Marketing; 4 Empirische Untersuchung zu Social Media in Deutschen Unternehmen; 4.1 Relevante Social Media Plattformen; 4.2 Stand des Einsatzes von Social Media in Unternehmen; 4.3 Praxisbeispiel der Deutschen Lufthansa.
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| 505 |
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|a 5 Schlussbetrachtung5.1 Zusammenfassung; 5.2 Kritische Betrachtung; 5.3. Fazit und möglicher Ausblick; Literaturverzeichnis; Anhang.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Internet marketing
|z Germany.
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| 650 |
|
0 |
|a Internet advertising
|z Germany.
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| 650 |
|
0 |
|a Social media
|z Germany.
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| 650 |
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0 |
|a Online social networks
|z Germany.
|
| 650 |
|
6 |
|a Marketing sur Internet
|z Allemagne.
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| 650 |
|
6 |
|a Publicité sur Internet
|z Allemagne.
|
| 650 |
|
6 |
|a Médias sociaux
|z Allemagne.
|
| 650 |
|
6 |
|a Réseaux sociaux (Internet)
|z Allemagne.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Internet advertising
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Online social networks
|2 fast
|
| 650 |
|
7 |
|a Social media
|2 fast
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| 651 |
|
7 |
|a Germany
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd
|
| 776 |
0 |
8 |
|i Print version:
|a Garzotto, Marta.
|t Social Media Marketing: Entwicklung von Marketingstrategien für Unternehmen.
|d : Diplomica Verlag, ©2016
|z 9783959348683
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4455715
|z Texto completo
|
| 938 |
|
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|a EBL - Ebook Library
|b EBLB
|n EBL4455715
|
| 938 |
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|a EBSCOhost
|b EBSC
|n 1202423
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| 938 |
|
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|a YBP Library Services
|b YANK
|n 12908990
|
| 994 |
|
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|a 92
|b IZTAP
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