Cargando…
Teaching and training for global engineering : perspectives on culture and professional communication practice /
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas -An in-depth analysis of how cultural factors influence translation, document design, and visual co...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Piscataway, NJ : Hoboken, New Jersey :
IEEE Press ; Wiley,
[2016]
|
| Colección: | IEEE PCS professional engineering communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Teaching and Training for Global Engineering; Contents; A Note from the Series Editor; Foreword; Why Are You Reading This Book?; Why Is It Important to Consider Culture?; How Can Teaching Provide Learning Opportunities?; How Can We Communicate Well in Global Teams and with Global Customers?; How Can We Learn About the Effect of Culture on User Experience?; How Do We Know What We Dont Know?; Acknowledgments; Introduction; The Global Context of the Modern Workplace; The Educational Challenges Created by This Context; The Focus of the Collection within This Educational Context.
- The General Structure (Context) of This CollectionThe Contexts Examined in This Collection; Design Contexts; Societal Contexts; Online Contexts; Educational Contexts; Conclusion; I Design Contexts; 1 The Imperative of Teaching Linguistics to Twenty-First-Century Professional Communicators; 1.1 Introduction; 1.2 Why Linguistics? The Dangers of Monolingualism; 1.3 Linguistic Knowledge-Where Did It Go?; 1.4 Linguistics for the Professional Engineer and Communicator; 1.4.1 Linguistics for Translation; 1.4.2 Who Is Ready; Who Is Not; 1.4.3 Beyond the Classroom.
- 1.4.4 Sociolinguistics and Pragmatics1.5 Conclusion; References; 2 Cultural Contexts in Document Design; 2.1 The Challenges of International Communication; 2.2 Literature Review; 2.2.1 Cultural Differences in Perception and Thought Patterns; 2.2.2 Cultural Differences in Text Organization; 2.2.3 Creating a Context for Understanding; 2.3 Study Design; 2.4 High- or Low-Context Culture and the Extent of Explicit Description; 2.4.1 High- or Low-Context Culture; 2.4.2 A Study of Chinese and German Automobile Literature; 2.4.3 Findings Observed; 2.5 Thought Pattern and Content Organization.
- 2.5.1 Thought Pattern2.5.2 A Study of Chinese and German Automobile Literature; 2.5.3 Findings Observed; 2.6 Cultural Contexts in Text-Graphic Relationships; 2.6.1 Text-Graphic Relationships; 2.6.2 Cultural Factors and Their Impacts on Text-Graphic Relationships; 2.6.3 A Study of Chinese and German Automobile Literature; 2.6.4 Findings Observed; 2.7 Cultural Backgrounds; 2.7.1 Aspects of Language; 2.7.2 Thought Patterns; 2.7.3 High-Context versus Low-Context Communication; 2.8 Applying Ideas to Training in Technical and Professional Communication; 2.8.1 Applying Ideas.
- 2.8.2 An Overview of the Proposed Exercise2.9 Conclusion; References; 3 Teaching Image Standards in a Post-Globalization Age; 3.1 Image Design and Consumption in a Post-Globalization Age; 3.1.1 The Changing Landscape; 3.1.2 Agents of Change; 3.2 Socially Conscious Communication Design and the Evolution of Image Standards; 3.2.1 Approaches to Images as Tools for Social Action; 3.2.2 Connections to Pedagogy; 3.2.3 Expanding to the Global Context; 3.3 Standards for Communicatively Effective Images; 3.3.1 A Communicatively Effective Image Establishes Credibility.