Making money, making music : history and core concepts /

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"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bruenger, David, 1953- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : University of California Press, [2016]
Temas:
Music trade.
Musique > Industrie.
MUSIC > Genres & Styles > Classical.
MUSIC > Reference.
MUSIC > Business Aspects.
Music trade
adapting.
american culture.
american music.
analysis.
artist.
aspiring musician.
classroom.
creative.
creativity.
critical thinking.
critical.
culture.
digital download.
digital music.
digital world.
economics.
economy.
educational.
guidebook.
making money.
money.
music business.
music industry.
musician.
practical.
real life.
real world.
self help.
songwriter.
success.
textbook.
workplace.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Musical experience as transaction
  • Transience to permanence
  • The rise of commercial markets
  • Media revolutions
  • Convergence and crossover
  • Masssification
  • Scaling and selling live performance
  • Visual media
  • Artists, audiences, and brands
  • Digitization
  • State of the art.

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