Making money, making music : history and core concepts /

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"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bruenger, David, 1953- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : University of California Press, [2016]
Temas:
Music trade.
Musique > Industrie.
MUSIC > Genres & Styles > Classical.
MUSIC > Reference.
MUSIC > Business Aspects.
Music trade
adapting.
american culture.
american music.
analysis.
artist.
aspiring musician.
classroom.
creative.
creativity.
critical thinking.
critical.
culture.
digital download.
digital music.
digital world.
economics.
economy.
educational.
guidebook.
making money.
money.
music business.
music industry.
musician.
practical.
real life.
real world.
self help.
songwriter.
success.
textbook.
workplace.
Acceso en línea:Texto completo
Descripción
Sumario:"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780520966062
0520966066

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