Media audience research : a guide for professionals /

Mostrar otras versiones (1)

The only comprehensive training book on conducting research into all forms of media.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mytton, Graham (Autor), Diem, Peter, 1937- (Autor), Dam, Piet Hein van, 1967- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : SAGE Publications, Inc., 2016.
Edición:Third edition.
Temas:
Mass media > Research > Methodology.
Médias > Recherche > Méthodologie.
PSYCHOLOGY > Social Psychology.
Mass media > Research > Methodology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • History of media research
  • Quantitative research: audience measurement- general theory and the basics
  • Audeince and media measurement research methods in use today
  • Quantitative online research
  • Internet audience measurement: passive methods and technologies
  • Qualitative research
  • Auidence opinion and reaction
  • Desk research
  • Data analysis
  • Adapting media research to different cultures.

Ejemplares similares