Female business owners in public relations : constructing identity at home and at work /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weidhaas, Allison (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Lexington Books, [2016]
Temas:
Businesswomen.
Entrepreneurship.
Sex role.
Terms and phrases.
Entrepreneurship
Gender Role
Entrepreneuriat.
Rôle selon le sexe.
Terminologie.
entrepreneurs.
sex role.
BUSINESS & ECONOMICS > Advertising & Promotion.
Businesswomen
Sex role
Terms and phrases
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: "What do you do" : a question with implications for identity construction
  • Opportunities and conflicts : a review of scholarship on female business owners
  • Using existing concepts and ideas
  • Structures and form
  • Enabling and constraining home and work
  • Practical applications and emerging organizations
  • References
  • Appendix A: Sample interview questions
  • Appendix B: Adjectives women used to describe their identities
  • Appendix C: Phrases women used to describe their roles
  • Appendix D: Information on data analysis.

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