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Advertising, Sales and Promotion Management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Global Media,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover ; contents ; basic concepts of promotion and communication ; fundamentals of advertising; advertising research; marketing and advertising planning; advertising agency; market analysis: segmentation and targeting; creativity, creative strategy and copywriting; art direction; media planning; print media; electronic media: tv-the new golden goose; electronic media: radio; outdoor and transit media; media of the new millennium-internet ; advertising regulation; word of mouth advertising; direct marketing; sales promotion ; public relations; nature and scope of sales management.
- Sales management, personal selling and salesmanshippersonal selling objectives; sales
- related marketing policies; personal selling strategy ; the job of a sales manager; sales organisation; personnel management in the selling field; recruiting sales personnel; selecting sales personnel; sales training; execution and evaluation of sales training programmes; motivation and morale of sales persons; compensating sales persons; management of sales expenses; sales meetings and sales contests; controlling sales people
- evaluation and supervision; sales budget; sales quotas; sales territories.