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00000cam a2200000Mu 4500 |
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EBOOKCENTRAL_ocn940439807 |
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OCoLC |
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20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n||||||||| |
| 008 |
160227s2007 ii o 000 0 eng d |
| 040 |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d OCLCQ
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d DKC
|d UMR
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 020 |
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|a 9788184881639
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| 020 |
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|a 8184881630
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| 029 |
1 |
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|a DEBBG
|b BV044085686
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| 035 |
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|a (OCoLC)940439807
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| 050 |
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4 |
|a HF5823
|b C48 2008eb
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| 082 |
0 |
4 |
|a 659.1
|q OCoLC
|2 22/eng/20230216
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Chunawalla, S. A.
|q (Shabbirbhai Abdulhusain),
|d 1950-
|1 https://id.oclc.org/worldcat/entity/E39PCjtWpjdcgdw977hxD7MxCP
|
| 245 |
1 |
0 |
|a Advertising, Sales and Promotion Management.
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| 260 |
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|a Mumbai :
|b Global Media,
|c 2007.
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| 300 |
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|a 1 online resource (528 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
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|a Print version record.
|
| 505 |
0 |
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|a Cover ; contents ; basic concepts of promotion and communication ; fundamentals of advertising; advertising research; marketing and advertising planning; advertising agency; market analysis: segmentation and targeting; creativity, creative strategy and copywriting; art direction; media planning; print media; electronic media: tv-the new golden goose; electronic media: radio; outdoor and transit media; media of the new millennium-internet ; advertising regulation; word of mouth advertising; direct marketing; sales promotion ; public relations; nature and scope of sales management.
|
| 505 |
8 |
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|a Sales management, personal selling and salesmanshippersonal selling objectives; sales -- related marketing policies; personal selling strategy ; the job of a sales manager; sales organisation; personnel management in the selling field; recruiting sales personnel; selecting sales personnel; sales training; execution and evaluation of sales training programmes; motivation and morale of sales persons; compensating sales persons; management of sales expenses; sales meetings and sales contests; controlling sales people -- evaluation and supervision; sales budget; sales quotas; sales territories.
|
| 500 |
|
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|a Sales control and cost analysiscase studies.
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Selling.
|
| 650 |
|
0 |
|a Sales promotion
|x Management.
|
| 650 |
|
6 |
|a Vente.
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| 650 |
|
6 |
|a Ventes
|x Promotion
|x Gestion.
|
| 650 |
|
7 |
|a selling.
|2 aat
|
| 650 |
|
7 |
|a Advertising
|2 fast
|
| 650 |
|
7 |
|a Selling
|2 fast
|
| 758 |
|
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|i has work:
|a Advertising, Sales and Promotion Management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGddJxJG6Gm6mtqxhfw9jC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Chunawalla, S.A.
|t Advertising, Sales and Promotion Management.
|d Mumbai : Global Media, ©2007
|z 9788184881639
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011156
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL3011156
|
| 994 |
|
|
|a 92
|b IZTAP
|
