Principles of Marketing.

1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sherlekar, S. A.
Otros Autores: Prasad, K. Nirmala, Victor, S. J. Salvadore
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Marketing.
Marketing
marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover ; contents; understanding marketing; marketing management; marketing environment; marketing functions ; marketing information and research; product planning; product-related strategies; consumer demand and market segmentation ; buyer behaviour; customer demand and sales forecasting; industrial marketing; pricing strategies; channels of distribution
  • i; channels of distribution
  • ii; promotion; personal selling and sales management; advertising.

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