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Principles of Marketing.
1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Global Media,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sherlekar, S. A. | |
| 245 | 1 | 0 | |a Principles of Marketing. |
| 260 | |a Mumbai : |b Global Media, |c 2009. | ||
| 300 | |a 1 online resource (357 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover ; contents; understanding marketing; marketing management; marketing environment; marketing functions ; marketing information and research; product planning; product-related strategies; consumer demand and market segmentation ; buyer behaviour; customer demand and sales forecasting; industrial marketing; pricing strategies; channels of distribution -- i; channels of distribution -- ii; promotion; personal selling and sales management; advertising. | |
| 520 | |a 1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industrial Marketing 12. Pricing Strategies13. Channels of Distribution 14. Channels of Distribution15. Promotion16. Personal Selling and Sales Management17. Advertising. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Prasad, K. Nirmala. | |
| 700 | 1 | |a Victor, S. J. Salvadore. | |
| 758 | |i has work: |a Principles of marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYYwTVhKPPkDWJdhq8hW6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sherlekar, S.A. |t Principles of Marketing. |d Mumbai : Global Media, ©2009 |z 9789350245705 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011125 |z Texto completo |
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