Principles of Marketing.

1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industr...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sherlekar, S. A.
Otros Autores: Prasad, K. Nirmala, Victor, S. J. Salvadore
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Marketing.
Marketing
marketing.
Acceso en línea:Texto completo
Descripción
Sumario:1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industrial Marketing 12. Pricing Strategies13. Channels of Distribution 14. Channels of Distribution15. Promotion16. Personal Selling and Sales Management17. Advertising.
Descripción Física:1 online resource (357 pages)
ISBN:9789350245705
9350245701

Ejemplares similares