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Marketing Management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Global Media,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- COVER ; Contents ; Introduction to Marketing; Understanding the Marketing Environment; Market Segmentation, Targeting and Positioning ; Buyer Behaviour (Consumer Behaviour); Marketing Research; Demand Measurement and Sales Forecasting; Product Decisions; The New Product Development Process; The Concept of Product Life Cycle (PLC); Services Marketing; Pricing Decision and Strategies; Distribution Decisions; Marketing Communications; Personal Selling and Sales Force Management ; Customer Relationship Management (CRM) ; Marketing Planning; Rural Marketing; Consumerism; Retail Management.
- Global MarketingInsurance Marketing; E-Marketing; New Horizons in Marketing; Indian Marketing Environment; Competition Analysis and Strategic Response; Event Marketing; Marketing Information System (MkIS); Case Studies; Bibliography.