|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_ocn940439543 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n||||||||| |
| 008 |
160227s2007 ii o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d OCLCQ
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d DKC
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|
| 020 |
|
|
|a 9788184883411
|
| 020 |
|
|
|a 8184883412
|
| 029 |
1 |
|
|a DEBBG
|b BV044085700
|
| 035 |
|
|
|a (OCoLC)940439543
|
| 050 |
|
4 |
|a HF5415.13
|b K37 2008eb
|
| 082 |
0 |
4 |
|a 658.8/02
|q OCoLC
|2 22/eng/20230216
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Karunakaran, K.
|
| 245 |
1 |
0 |
|a Marketing Management.
|
| 260 |
|
|
|a Mumbai :
|b Global Media,
|c 2007.
|
| 300 |
|
|
|a 1 online resource (439 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a COVER ; Contents ; Introduction to Marketing; Understanding the Marketing Environment; Market Segmentation, Targeting and Positioning ; Buyer Behaviour (Consumer Behaviour); Marketing Research; Demand Measurement and Sales Forecasting; Product Decisions; The New Product Development Process; The Concept of Product Life Cycle (PLC); Services Marketing; Pricing Decision and Strategies; Distribution Decisions; Marketing Communications; Personal Selling and Sales Force Management ; Customer Relationship Management (CRM) ; Marketing Planning; Rural Marketing; Consumerism; Retail Management.
|
| 505 |
8 |
|
|a Global MarketingInsurance Marketing; E-Marketing; New Horizons in Marketing; Indian Marketing Environment; Competition Analysis and Strategic Response; Event Marketing; Marketing Information System (MkIS); Case Studies; Bibliography.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 758 |
|
|
|i has work:
|a Marketing Management (Online) (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXg9kcv4vjfrRKQGFdQMGd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Karunakaran, K.
|t Marketing Management.
|d Mumbai : Global Media, ©2007
|z 9788184883411
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011185
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL3011185
|
| 994 |
|
|
|a 92
|b IZTAP
|
