Mobile commerce : how it contrasts, challenges and enhances electronic commerce /

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Swilley, Esther (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Mobile commerce.
Commerce mobile.
Mobile commerce
digital commerce
digital shopping experience
electronic commerce
mobile commerce
omnichannel
strategy
touchpoint
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. What is digital commerce?
  • 2. Contrasting e-commerce and m-commerce
  • 3. What connects the target?
  • 4. Touchpoints
  • 5. Challenges to digital commerce
  • 6. Enhancing digital commerce
  • Conclusion
  • References
  • Index.

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