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Open innovation essentials for small and medium enterprises : a guide to help entrepreneurs in adopting the open innovation paradigm in their business /

Small and medium enterprises (SMEs) have to approach open innovation differently than large companies. Open Innovation Essentials for Small and Medium Enterprises provides the first comprehensive introduction to the practice of open innovation expressly for entrepreneurs and managers of SMEs. The au...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Escoffier, Luca (Autor), La Vopa, Adriano (Autor), Speser, Phyllis L. (Autor), Satinsky, Daniel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Entrepreneurship and small business management collection.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Escoffier, Luca,  |e author. 
245 1 0 |a Open innovation essentials for small and medium enterprises :  |b a guide to help entrepreneurs in adopting the open innovation paradigm in their business /  |c Luca Escoffier, Adriano La Vopa, Phyllis Speser, and Daniel Satinsky. 
250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2016. 
300 |a 1 online resource (1 PDF (xii, 160 pages)) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
505 0 |a 1. Introduction -- 2. IP brokerage and IP auctions -- 3. Technology transfer -- 4. The power of "crowdsolving" -- 5. Emergence of the SME as a source of market-ready technologies -- 6. Conclusion -- Index. 
520 3 |a Small and medium enterprises (SMEs) have to approach open innovation differently than large companies. Open Innovation Essentials for Small and Medium Enterprises provides the first comprehensive introduction to the practice of open innovation expressly for entrepreneurs and managers of SMEs. The authors provide strategies, techniques, and "tricks of the trade" that enable SMEs to establish and operate open innovation systems that increase their business's profitability and enhance the long-term value of their equity. They explain how SMEs can use open innovation to develop and sell products and services or to acquire, mature, and sell technology and intellectual property rights. Tools such as brokers, auctions, crowdsourcing, technology transfer, and spin-ups are presented in ways that make it easy to use them in your own company. The entire book can be read on an airplane flight or in an evening, making it useful for people already in business and faculty or students seeking supplemental reading material for courses. 
500 |a Title from PDF title page (viewed on February 18, 2016). 
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650 0 |a Entrepreneurship. 
650 0 |a Technological innovations. 
650 0 |a Small business  |x Management. 
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650 6 |a Innovations. 
650 6 |a Petites et moyennes entreprises  |x Gestion. 
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650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
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650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Entrepreneurship  |2 fast 
650 7 |a Small business  |x Management  |2 fast 
650 7 |a Technological innovations  |2 fast 
653 |a business acceleration 
653 |a crowdsourcing 
653 |a intellectual property (IP) 
653 |a IP auctions 
653 |a IP brokerage 
653 |a open innovation 
653 |a small and medium enterprises (SMEs) 
653 |a spin-up companies 
653 |a technology transfer 
700 1 |a La Vopa, Adriano,  |e author. 
700 1 |a Speser, Phyllis L.,  |e author. 
700 1 |a Satinsky, Daniel,  |e author. 
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