Cargando…
Compendium of Brand Management
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Global Media,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover ; contents; what is a brand?; brand names ; brand planning ; brands and consumer psychology ; bank life script ; brand values ; managing brand system and brand roles ; commoditisation of brands and keeping brands alive ; anti-brand thinking ; brand extensions ; brand loyalty ; protecting a brand ; brand image ; brand identity ; brand personality ; brand positioning ; brand culture and brand rituals ; brand equity ; brand building ; service brands ; experiential brands ; types of brands ; product and brands failures ; marketing organisation ; reality environment of brands ; case studies