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EBOOKCENTRAL_ocn939263200 |
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OCoLC |
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20240329122006.0 |
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m o d |
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cr ||||||||||| |
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160213s2008 xx o 000 0 eng d |
| 040 |
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|a EBLCP
|b eng
|c EBLCP
|d DEBSZ
|d MERUC
|d ZCU
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|a 1165060639
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|a 1290060852
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|a 9788178669986
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|b 000073101340
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|a (OCoLC)939263200
|z (OCoLC)1162467269
|z (OCoLC)1165060639
|z (OCoLC)1166158375
|z (OCoLC)1171942672
|z (OCoLC)1290060852
|
| 050 |
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4 |
|a HF5415.15
|b .C48 2009eb
|
| 082 |
0 |
4 |
|a 658.8/27
|q OCoLC
|2 22/eng/20230216
|
| 049 |
|
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|a UAMI
|
| 100 |
1 |
|
|a Chunawalla, S. A.
|q (Shabbirbhai Abdulhusain),
|d 1950-
|1 https://id.oclc.org/worldcat/entity/E39PCjtWpjdcgdw977hxD7MxCP
|
| 245 |
1 |
0 |
|a Compendium of Brand Management
|h [electronic resource].
|
| 260 |
|
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|a Mumbai :
|b Global Media,
|c 2008.
|
| 300 |
|
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|a 1 online resource (327 p.)
|
| 500 |
|
|
|a Description based upon print version of record.
|
| 505 |
0 |
|
|a Cover ; contents; what is a brand?; brand names ; brand planning ; brands and consumer psychology ; bank life script ; brand values ; managing brand system and brand roles ; commoditisation of brands and keeping brands alive ; anti-brand thinking ; brand extensions ; brand loyalty ; protecting a brand ; brand image ; brand identity ; brand personality ; brand positioning ; brand culture and brand rituals ; brand equity ; brand building ; service brands ; experiential brands ; types of brands ; product and brands failures ; marketing organisation ; reality environment of brands ; case studies
|
| 500 |
|
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|a Index
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Product management.
|
| 650 |
|
4 |
|a Electronic books. -- local.
|
| 650 |
|
4 |
|a Product management.
|
| 650 |
|
6 |
|a Produits commerciaux
|x Gestion.
|
| 650 |
|
7 |
|a Product management
|2 fast
|
| 758 |
|
|
|i has work:
|a Compendium of brand management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGpXTGpDKkvKBjxmGYdQD3
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Chunawalla, S.A.
|t Compendium of Brand Management
|d Mumbai : Global Media,c2008
|z 9788178669986
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011349
|z Texto completo
|
| 994 |
|
|
|a 92
|b IZTAP
|
