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Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry.

This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose incre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vignali, Claudia
Otros Autores: Mattiacci, Alberto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2004.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Typical Food Products Marketing :  |b Tales From the Italian Food and Beverages Industry. 
260 |a Bradford :  |b Emerald Group Publishing Limited,  |c 2004. 
300 |a 1 online resource (165 pages) 
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588 0 |a Print version record. 
505 0 |a Editorial Advisory board; Abstracts and Keywords; Guest Editorial; Introductions; Pandoro Cake; Balsamic vinegar of Modena; The Effectivness of Meta-Brands in the Typical Product Industry; Brunello di Montalcino; Moving from 'typical products' to 'food-related services'; The enhancment of the typical products value; Investigation safe egg use in the catering industry; Globalisation; Monitoring consumer confidence in food safety; What is the problem with sauvignon blanc. 
520 |a This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products. What is a typical food product? Which are the interesting cues about it? What does it express in terms of commercial values? Which are the related significant questions in terms of management? These are few questions the case. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Food industry and trade. 
650 0 |a Food  |x Marketing. 
650 7 |a Food industry and trade  |2 fast 
650 7 |a Food  |x Marketing  |2 fast 
700 1 |a Mattiacci, Alberto. 
758 |i has work:  |a Typical food products marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCXV3pQWJK7FMXqRdPCJGQC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Vignali, Claudia.  |t Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry.  |d Bradford : Emerald Group Publishing Limited, ©2004  |z 9781845440336 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=231839  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL231839 
994 |a 92  |b IZTAP