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Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry.
This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose incre...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This special issue of the British Food Journal includes the contributions of a group of management researchers working in different Italian universities. Despite the geographical scatter of their head offices, they share a scientific interest in a particular category of food productions, whose increasing economic importance is under everybody's eyes: the typical products. What is a typical food product? Which are the interesting cues about it? What does it express in terms of commercial values? Which are the related significant questions in terms of management? These are few questions the case. |
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| Descripción Física: | 1 online resource (165 pages) |
| ISBN: | 9781845441975 1845441974 |