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E-Consumers in the era of new tourism /
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Springer,
2016.
|
| Colección: | Managing the Asian century.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a E-Consumers in the era of new tourism / |c Erkan Sezgin. |
| 264 | 1 | |a Singapore : |b Springer, |c 2016. | |
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Managing the Asian century, |x 2364-5865 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 28, 2016). | |
| 505 | 0 | |a Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. | |
| 520 | |a This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Travel |x Computer network resources. | |
| 650 | 0 | |a Tourism |x Computer network resources. | |
| 650 | 7 | |a SCIENCE |x Earth Sciences |x Geography. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Parks & Campgrounds. |2 bisacsh | |
| 650 | 7 | |a Tourism |x Computer network resources |2 fast | |
| 650 | 7 | |a Travel |x Computer network resources |2 fast | |
| 700 | 1 | |a Sezgin, Erkan, |e editor. | |
| 758 | |i has work: |a E-Consumers in the era of new tourism (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6cD3y4pfFKwKPjDr44jd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t E-Consumers in the era of new tourism. |d Singapore : Springer, ©2016 |h x, 139 pages |k Managing the Asian Century |x 2364-5865 |z 9789811000850 |
| 830 | 0 | |a Managing the Asian century. |x 2364-5865 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4354114 |z Texto completo |
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