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E-Consumers in the era of new tourism /

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sezgin, Erkan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Springer, 2016.
Colección:Managing the Asian century.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9789811000874
9811000875
9811000859
9789811000850
ISSN:2364-5865