Email marketing in a digital world : the basics and beyond /

This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hanna, Richard (Autor), Swain, Scott D. (Autor), Smith, Jason (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2016.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Internet marketing.
Electronic commerce.
Electronic mail messages.
Electronic Mail
Marketing sur Internet.
Commerce électronique.
Courrier électronique.
electronic mail.
Electronic commerce
Electronic mail messages
Internet marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Email still matters
  • You've got mail! A trip down memory lane
  • The anatomy of an email and email environments
  • The merits of email marketing
  • Consumer decision making and the role of email
  • Making a list that is worth its weight in gold
  • Optimizing emails and A/B testing
  • The personalities of email users
  • Social media and email: friend, ally or frenemy?
  • Integrating email with big data.

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