|
|
|
|
LEADER |
00000cam a2200000 i 4500 |
001 |
EBOOKCENTRAL_ocn935744717 |
003 |
OCoLC |
005 |
20240329122006.0 |
006 |
m o d |
007 |
cr unu|||||||| |
008 |
160122s2016 nyua ob 001 0 eng d |
040 |
|
|
|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d EBLCP
|d IDEBK
|d YDXCP
|d YDX
|d OCLCQ
|d MERUC
|d IDB
|d STF
|d LOA
|d CUY
|d ZCU
|d EZ9
|d ICG
|d K6U
|d U3W
|d CNCEN
|d OCLCQ
|d S8J
|d D6H
|d DKC
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|d OCLCQ
|
019 |
|
|
|a 934035782
|a 939265179
|a 975104460
|
020 |
|
|
|a 9781606499931
|
020 |
|
|
|a 1606499939
|
020 |
|
|
|z 9781606499924
|
020 |
|
|
|z 1606499920
|
029 |
1 |
|
|a AU@
|b 000063583508
|
035 |
|
|
|a (OCoLC)935744717
|z (OCoLC)934035782
|z (OCoLC)939265179
|z (OCoLC)975104460
|
037 |
|
|
|a CL0500000706
|b Safari Books Online
|
050 |
|
4 |
|a HF5415.1265
|
082 |
0 |
4 |
|a 658.872
|2 23
|
049 |
|
|
|a UAMI
|
100 |
1 |
|
|a Hanna, Richard,
|e author.
|
245 |
1 |
0 |
|a Email marketing in a digital world :
|b the basics and beyond /
|c Richard C. Hanna, Scott D. Swain, Jason Smith.
|
250 |
|
|
|a First edition.
|
264 |
|
1 |
|a New York, NY :
|b Business Expert Press,
|c 2016.
|
300 |
|
|
|a 1 online resource (1 volume) :
|b illustrations
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a computer
|b c
|2 rdamedia
|
338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
490 |
1 |
|
|a Digital and social media marketing and advertising collection
|
588 |
0 |
|
|a Online resource; title from title page (Safari, viewed January 20, 2016).
|
504 |
|
|
|a Includes bibliographical references and index.
|
505 |
0 |
|
|a Email still matters -- You've got mail! A trip down memory lane -- The anatomy of an email and email environments -- The merits of email marketing -- Consumer decision making and the role of email -- Making a list that is worth its weight in gold -- Optimizing emails and A/B testing -- The personalities of email users -- Social media and email: friend, ally or frenemy? -- Integrating email with big data.
|
520 |
|
|
|a This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.
|
590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
650 |
|
0 |
|a Internet marketing.
|
650 |
|
0 |
|a Electronic commerce.
|
650 |
|
0 |
|a Electronic mail messages.
|
650 |
|
2 |
|a Electronic Mail
|
650 |
|
6 |
|a Marketing sur Internet.
|
650 |
|
6 |
|a Commerce électronique.
|
650 |
|
6 |
|a Courrier électronique.
|
650 |
|
7 |
|a electronic mail.
|2 aat
|
650 |
|
7 |
|a Electronic commerce
|2 fast
|
650 |
|
7 |
|a Electronic mail messages
|2 fast
|
650 |
|
7 |
|a Internet marketing
|2 fast
|
700 |
1 |
|
|a Swain, Scott D.,
|e author.
|
700 |
1 |
|
|a Smith, Jason,
|e author.
|
758 |
|
|
|i has work:
|a Email marketing in a digital world (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFy9J4FP9kv8xbmtqm4tYX
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Hanna, Richard C.
|t Email Marketing in a Digital World : The Basics and Beyond.
|d New York : Business Expert Press, ©2015
|z 9781606499924
|
830 |
|
0 |
|a Digital and social media marketing and advertising collection.
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4313118
|z Texto completo
|
938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL4313118
|
938 |
|
|
|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis33488832
|
938 |
|
|
|a YBP Library Services
|b YANK
|n 12797360
|
994 |
|
|
|a 92
|b IZTAP
|