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Email marketing in a digital world : the basics and beyond /

This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hanna, Richard (Autor), Swain, Scott D. (Autor), Smith, Jason (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2016.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Hanna, Richard,  |e author. 
245 1 0 |a Email marketing in a digital world :  |b the basics and beyond /  |c Richard C. Hanna, Scott D. Swain, Jason Smith. 
250 |a First edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2016. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Digital and social media marketing and advertising collection 
588 0 |a Online resource; title from title page (Safari, viewed January 20, 2016). 
504 |a Includes bibliographical references and index. 
505 0 |a Email still matters -- You've got mail! A trip down memory lane -- The anatomy of an email and email environments -- The merits of email marketing -- Consumer decision making and the role of email -- Making a list that is worth its weight in gold -- Optimizing emails and A/B testing -- The personalities of email users -- Social media and email: friend, ally or frenemy? -- Integrating email with big data. 
520 |a This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Internet marketing. 
650 0 |a Electronic commerce. 
650 0 |a Electronic mail messages. 
650 2 |a Electronic Mail 
650 6 |a Marketing sur Internet. 
650 6 |a Commerce électronique. 
650 6 |a Courrier électronique. 
650 7 |a electronic mail.  |2 aat 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Electronic mail messages  |2 fast 
650 7 |a Internet marketing  |2 fast 
700 1 |a Swain, Scott D.,  |e author. 
700 1 |a Smith, Jason,  |e author. 
758 |i has work:  |a Email marketing in a digital world (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFy9J4FP9kv8xbmtqm4tYX  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Hanna, Richard C.  |t Email Marketing in a Digital World : The Basics and Beyond.  |d New York : Business Expert Press, ©2015  |z 9781606499924 
830 0 |a Digital and social media marketing and advertising collection. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4313118  |z Texto completo 
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938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n cis33488832 
938 |a YBP Library Services  |b YANK  |n 12797360 
994 |a 92  |b IZTAP