Email marketing in a digital world : the basics and beyond /

This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hanna, Richard (Autor), Swain, Scott D. (Autor), Smith, Jason (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2016.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Internet marketing.
Electronic commerce.
Electronic mail messages.
Electronic Mail
Marketing sur Internet.
Commerce électronique.
Courrier électronique.
electronic mail.
Electronic commerce
Electronic mail messages
Internet marketing
Acceso en línea:Texto completo
Descripción
Sumario:This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781606499931
1606499939

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