From Little's Law to marketing science : essays in honor of John D.C. Little /

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The legacy of a pioneer in operations research and marketing science.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Little, John D. C. (honouree.), Hauser, John R. (Editor ), Urban, Glen L. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts ; London, England : The MIT Press, [2015?]
Temas:
Little, John D. C.
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
BUSINESS/Marketing
Festschriften
Festschriften.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • John D.C. Little : a profile / John R. Hauser and Glen L. Urban
  • 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache
  • Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison
  • Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer
  • Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe
  • Building and using a micromarketing platform / Masahiko Yamanaka
  • Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi
  • Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser
  • 2. Marketing science : decision information models
  • Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura
  • Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin
  • The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov
  • Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin
  • Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg
  • 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little
  • Closing statement.

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