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Storytelling-case archetype decoding and assignment manual (SCADAM) /
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Publishing Limited,
2016.
|
| Edición: | First edition. |
| Colección: | Advances in culture, tourism and hospitality research ;
Volume 11. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Woodside, Arch G., |e author. | |
| 245 | 1 | 0 | |a Storytelling-case archetype decoding and assignment manual (SCADAM) / |c by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Group Publishing Limited, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xi, 376 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in culture, tourism and hospitality research ; |v Volume 11 | |
| 504 | |a Includes bibliographical references (pages 361-376). | ||
| 505 | 0 | |a Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. | ||
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| 600 | 1 | 0 | |a Jung, C. G. |q (Carl Gustav), |d 1875-1961. |
| 600 | 1 | 7 | |a Jung, C. G. |q (Carl Gustav), |d 1875-1961 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJvxqkbqJQt3mHBVG648YP |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 0 | |a Archetype (Psychology) | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 6 | |a Archétype (Psychologie) | |
| 650 | 7 | |a Tourism industry. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Archetype (Psychology) |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 700 | 1 | |a Sood, Suresh C., |e author. | |
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| 776 | 0 | 8 | |i Print version: |a Woodside, Arch G. |t Storytelling-case archetype decoding and assignment manual (SCADAM). |b First edition. |d Bingley, UK : Emerald Group Publishing, 2016 |z 1785602179 |w (OCoLC)908628809 |
| 830 | 0 | |a Advances in culture, tourism and hospitality research ; |v Volume 11. | |
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