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Enhancing customer experience in the service industry : a global perspective /

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This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly out...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Altinay, Levent (Editor ), Poudel, Surya (Editor )
Formato:	Electrónico Congresos, conferencias eBook
Idioma:	Inglés
Publicado:	Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Temas:	Service industries > Customer services. Customer services > Management. Service industries > Case studies. Services (Industrie) > Service à la clientèle. Service à la clientèle > Gestion. Services (Industrie) > Études de cas. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Customer services > Management Service industries Service industries > Customer services Case studies
Acceso en línea:	Texto completo

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