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Enhancing customer experience in the service industry : a global perspective /
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly out...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Enhancing customer experience in the service industry : |b a global perspective / |c edited by Levent Altinay, Surya Poudel. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2016. | |
| 300 | |a 1 online resource (vi, 277 pages) | ||
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| 500 | |a Selected conference papers. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Service industries |x Customer services. | |
| 650 | 0 | |a Customer services |x Management. | |
| 650 | 0 | |a Service industries |v Case studies. | |
| 650 | 6 | |a Services (Industrie) |x Service à la clientèle. | |
| 650 | 6 | |a Service à la clientèle |x Gestion. | |
| 650 | 6 | |a Services (Industrie) |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer services |x Management |2 fast | |
| 650 | 7 | |a Service industries |2 fast | |
| 650 | 7 | |a Service industries |x Customer services |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Altinay, Levent, |e editor. | |
| 700 | 1 | |a Poudel, Surya, |e editor. | |
| 711 | 2 | |a International Conference on Services Management |n (6th : |d 2013 : |c North Cyprus) |e host institution. | |
| 758 | |i has work: |a Enhancing customer experience in the service industry (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFV4R7wJPwjfYMrYhWtD4q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Erscheint auch als: |n Druck-Ausgabe |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4535001 |z Texto completo |
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