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The Marketing Power of Emotion.
This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cary :
Oxford University Press,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9780195348668 | ||
| 020 | |a 0195348664 | ||
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| 035 | |a (OCoLC)935261833 | ||
| 050 | 4 | |a HF5415.32.O743 2003 | |
| 082 | 0 | 4 | |a 658.8/342 |
| 049 | |a UAMI | ||
| 100 | 1 | |a O'Shaughnessy, John. | |
| 245 | 1 | 4 | |a The Marketing Power of Emotion. |
| 260 | |a Cary : |b Oxford University Press, |c 2002. | ||
| 300 | |a 1 online resource (283 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a 1 The Scope of Emotion in Marketing; 2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal; 3 Generating Emotion: Beliefs and Wishes; 4 Generating Emotion: Emotional Responses; 5 Predicting, Changing, and Influencing Emotional Responses; 6 Branding and Emotion; 7 Emotion in Building Brand Equity; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W. | |
| 520 | |a This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Decision making |x Psychological aspects. | |
| 650 | 0 | |a Emotions |x Economic aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Prise de décision |x Aspect psychologique. | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Psychology |2 fast | |
| 650 | 7 | |a Decision making |x Psychological aspects |2 fast | |
| 650 | 7 | |a Emotions |x Economic aspects |2 fast | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 700 | 1 | |a O'Shaughnessy, Nicholas Jackson. | |
| 776 | 0 | 8 | |i Print version: |a O'Shaughnessy, John. |t Marketing Power of Emotion. |d Cary : Oxford University Press, ©2002 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4701709 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4701709 | ||
| 994 | |a 92 |b IZTAP | ||