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Papers from the CCI Conference on Communications 2005, Volume 11, Issue 3.
Every day corporate communications professionals face important social, political and economics issues. They are also faced with the challenge of keeping pace with rapid change and of communicating and building reputation. This ebook contains papers presented at the 2005 Corporate Communication Inst...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Publishing Limited,
2006.
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| Colección: | Corporate Communications: An International Journal.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction; Corporate communication practice and pedagogy at the dawn of the new millennium; Theory and practice converge:a proposed set of corporatecommunication principles; Communication of corporate social responsibility by Portuguese banks; Corporate communication through nonviolent rhetoric; The use of humor in corporatecommunication; An inter-linguistic andinter-cultural analysis of globalcorporate web sites; Card sort technique as aqualitative substitute forquantitative exploratory factoranalysis.