Public relations ethics : how to practice PR without losing your soul /

This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explo...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Martin, Dick (Autor), Wright, Donald K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Public relations collection.
Temas:
Public relations > Moral and ethical aspects.
Relations publiques > Aspect moral.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations > Moral and ethical aspects
Ethics
Public Relations
Corporate Communication
Character
Reason
Social/Corporate Responsibility
Ethical Reasoning
Justice
Duty
Virtue
Care
Consequences
Deontological Ethics
Utilitarian Ethics
Teleological Ethics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Is public relations inherently unethical?
  • 3. Virtue and character
  • 4. Public relations of character
  • 5. Veracity, visibility, and validity
  • 6. Respect for reason
  • 7. The public interest
  • 8. Corporate responsibility
  • 9. Duties and rights
  • 10. Care and justice
  • 11. Ethical decision making
  • 12. Frameworks for ethical reasoning
  • 13. Constructing a personal framework for ethical reasoning
  • 14. Conclusion
  • References
  • Index.

Ejemplares similares