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Museum branding : how to create and maintain image, loyalty, and support /
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, MD :
Rowman & Littlefield,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 008 | 151208s2016 mdu ob 001 0 eng | ||
| 010 | |a 2015048352 | ||
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| 020 | |a 1442263466 |q (Electronic) | ||
| 020 | |z 9781442263444 |q (cloth ; |q alk. paper) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Wallace, Margot A., |d 1941- | |
| 245 | 1 | 0 | |a Museum branding : |b how to create and maintain image, loyalty, and support / |c Margot Wallace. |
| 264 | 1 | |a Lanham, MD : |b Rowman & Littlefield, |c [2016] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Museums |z United States |x Management. | |
| 650 | 0 | |a Museums |x Public relations |z United States. | |
| 650 | 0 | |a Business names |z United States. | |
| 650 | 0 | |a Branding (Marketing) |z United States. | |
| 650 | 0 | |a Museum attendance |z United States. | |
| 650 | 6 | |a Musées |z États-Unis |x Gestion. | |
| 650 | 6 | |a Raison sociale |z États-Unis. | |
| 650 | 6 | |a Stratégie de marque |z États-Unis. | |
| 650 | 6 | |a Musées |x Fréquentation |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Museum Administration & Museology. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x General. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Museum attendance |2 fast | |
| 650 | 7 | |a Museums |x Management |2 fast | |
| 650 | 7 | |a Museums |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 758 | |i has work: |a Museum branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3frD4XKkK3Fxj7WxBDykC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wallace, Margot A, 1941- |t Museum branding. |d Lanham, MD : Rowman & Littlefield, [2016] |z 9781442263444 |w (DLC) 2015046133 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4453699 |z Texto completo |
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