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Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer,
2016.
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| Colección: | Management for professionals.
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| Temas: | |
| Acceso en línea: | Texto completo |