Cargando…
Marketing plan templates for enhancing profits /
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a busine...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Edición: | First edition. |
| Colección: | Marketing strategy collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Current marketing situation
- 1. Mission: focus on quality
- 2. Target market: describe key customers
- 3. Specialty: compete on strength
- 4. Suppliers: delegate weaknesses
- Part II. Marketing mix decisions
- 5. Products and services: offer treasures
- 6. Distribution: deliver delight
- 7. Promotion: trumpet empathy
- 8. Pricing: price as valued
- Part III. Taking action
- 9. Prospecting: target key prospects
- 10. Customer service: reward the best
- 11. Budgeting: concentrate resources
- 12. Action plan: jump into action
- Appendixes
- Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning
- Appendix II. George Ilie, owner, Geoda Systems Inc
- Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute
- Appendix IV. Lorene King, executive director, NASCAR Foundation
- Appendix V. Tom Lenzini, business broker, Transworld Business Advisors
- Appendix VI. Carrie Greene, owner, Carrie Greene Coaching
- Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team
- Notes
- Bibliography
- Index.