Writing online : a guide to effective digital communication at work /

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Darics, Erika (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Corporate communication collection,
Temas:
Digital communications.
Business communication.
Transmission numérique.
Communication dans l'entreprise.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Business communication
Digital communications
deanex-method
digital communication
digital corporate communication
digital writing
e-mail
instant messaging
interactional sociolinguistics
virtual work
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Digital writing, what's the big deal?
  • 2. Professional communication online
  • 3. How (not) to use keystrokes
  • 4. Arenas of digital writing
  • 5. Writing e-mail messages
  • 6. Chat and instant messaging
  • 7. Corporate communication in the digital age
  • 8. From theory to practice
  • Notes
  • Bibliography
  • Index.

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