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Writing online : a guide to effective digital communication at work /

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Darics, Erika (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Corporate communication collection,
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Darics, Erika,  |e author. 
245 1 0 |a Writing online :  |b a guide to effective digital communication at work /  |c Erika Darics. 
250 |a First edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2016. 
300 |a 1 online resource (x, 124 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Corporate communication collection,  |x 2156-8170 
504 |a Includes bibliographical references (pages 109-119) and index. 
505 0 |a 1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index. 
520 3 |a Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. 
500 |a Title from PDF title page (viewed on November 25, 2015). 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Digital communications. 
650 0 |a Business communication. 
650 6 |a Transmission numérique. 
650 6 |a Communication dans l'entreprise. 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Composition & Creative Writing.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Rhetoric.  |2 bisacsh 
650 7 |a REFERENCE  |x Writing Skills.  |2 bisacsh 
650 7 |a Business communication  |2 fast 
650 7 |a Digital communications  |2 fast 
653 |a deanex-method 
653 |a digital communication 
653 |a digital corporate communication 
653 |a digital writing 
653 |a e-mail 
653 |a instant messaging 
653 |a interactional sociolinguistics 
653 |a virtual work 
758 |i has work:  |a Writing online (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCH64XxFVCq9bpm8wmrH7QC  |4 https://id.oclc.org/worldcat/ontology/hasWork 
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830 0 |a Corporate communication collection,  |x 2156-8170 
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