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Writing online : a guide to effective digital communication at work /
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edición: | First edition. |
| Colección: | Corporate communication collection,
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. |
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| Notas: | Title from PDF title page (viewed on November 25, 2015). |
| Descripción Física: | 1 online resource (x, 124 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 109-119) and index. |
| ISBN: | 9781606497814 1606497812 |
| ISSN: | 2156-8170 |